How to Promote Your Pilates Classes Online

In this high-intensity fitness era, bringing people closer to slow-paced workouts, like Pilates, can feel challenging, but we promise it’s easier than trying to balance on one leg! Here’s the lowdown on what you can do to spread the word, boost your engagement, and keep those clients coming back for more for Pilates classes.

Have a website for Pilates Classes

Running an online Pilates class without a website is social and entrepreneurial sabotage. Your website is like the VIP lounge of your business; it’s where people can check out your classes, book a spot, and become obsessed with your Pilates magic.

You need a website to keep everything organized and provide customers with accessibility; not everyone likes making phone calls for inquiries. Make a dedicated page for different challenges, get people to sign up, and let them brag about their progress there. Ensure all your essential details are on the website and can be found easily.

Include details about yourself, your credentials, and your expertise (postpartum, prenatal, weight loss, etc.), a price catalog if possible, and everything a customer may wish to call to ask. The less complicated your website is, the better, so design and keep it functional. Incorporate your brand’s theme with the website and harmonize with your digital brand.

Be on Google

Not using Google My Business (GMB) is like leaving your Pilates studio off the map. GMB is a digital presence for your Pilates classes that can help interested parties reach out to you and help you rank higher in searches.

First, when people search for terms like “Pilates near me” or “online Pilates classes,” your GMB profile can pop up in the local search results, which means you get visibility when people are actively looking for what you offer.

Don’t worry about cost since GMB is free; you only need to claim your listing. Once you’ve set it up, you can add all sorts of info, like your class schedule, contact details, a link to your website, and even online booking options.

You can also keep your clients engaged by regularly posting updates to your GMB profile; consider posting about upcoming classes, special promotions, or even new blog posts. The more active you are there, the more likely Google will show your profile to people in your area.

Run Paid Ads

Running paid ads is a great way to grab attention quickly if you want to ramp up your Pilates class bookings. But don’t just throw up any old ad; make it count! Success stories are your secret weapon. People want proof that Pilates works, so include client transformations in your ads.

Showcase how your classes have helped people achieve their physical and mental fitness goals. When potential clients see real-life examples of success, they’ll start to picture themselves achieving the same results.

Remember to use the right keywords to boost your ad’s visibility, especially location-based ones. Keywords like “Pilates classes near me” or highlighting your town or location will help your ad appear when people search for Pilates classes nearby.

Google’s algorithm will love that, and you’ll get a better shot at appearing in local search results. Combine that with compelling ad copy, a strong call to action, and a little bit of your Pilates magic, and you’ll have people signing up as fast as lightning.

Collect Social Proof

Social proof is your best friend when promoting your classes and works like magic when marketing online. Ask your clients for written or video testimonials, highlighting real people with real results. Post these testimonials everywhere, on your website, social media, and in your emails, to get the maximum results.

If you’ve got transformation videos, that’s even better, as viewers consume them like hotcakes. Show people how your Pilates classes helped them get more robust, flexible, or even lose weight. Before-and-after footage can be super impactful; don’t even dare to edit photos or videos.

Instead, focus on the reality of the program and show people that fitness is not linear; the authenticity can have people swooning. Encourage your clients to post their workout videos or photos and tag you. You can also add glowing reviews to your business flyers to ensure you’re using positive client feedback.

Save yourself the hassle of designing by using Pilates flyer templates available on PosterMyWall to create seamless designs that are digital and print media friendly and help get your message across

Host Live Sessions

People on the internet crave connectivity. They wish to see you posting only occasionally with a response, as it makes you look like a robot. So, hosting live Q&A sessions is a great way to connect with your audience in real time. People love asking questions, and a live session allows them to interact with you directly.

You can talk about your Pilates classes, answer fitness-related questions, or chat about how Pilates can help with posture or back pain. These sessions are your time to shine and show off your expertise. You could dive into recurring topics or share your hot takes on Fads and other fitness industry controversies.

It’s all about educating your audience; people will respect you more. When people can ask questions and get instant feedback, they feel more connected. It builds trust and loyalty, and you might even pick up a few new clients by the end of it.

With these tips implemented, you’ll have your classes booked to their full potential, and that’s a problem everyone would like to have when running online Pilates classes. As a fitness instructor, ensure you commit to your promises and help your clients attain their full potential. Good luck!